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BUZZ NEWS




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Chanel: More.Madame By Madame Figaro

A new digital experience courtesy of the luxury brand

Luxury brands are using the Web more and more for communication. A nice example is the new website by Chanel, more.madame.lefigaro.fr. This digital special edition offers playful new (...)

 
Posted on November 27, 2009

C. Werle

 
 

COM.IN Archives 1,300 Swiss Advertising Campaigns

Discover the best ad campaigns from Switzerland!

A few weeks ago, COM.IN, the "communication and media magazine" in French-speaking Switzerland, started offering an archiving service on their website (travelling.cominmag.ch.) It is (...)

 
Posted on November 27, 2009

David Pihen

 
 

Looking Back At The "Monitoring Social Media 09" Conference

Feedback on the e-reputation and buzz monitoring conference in (...)

Over 200 experts in e-reputation and buzz monitoring, advertisers and agencies all gathered for the Monitoring Social Media 09 conference in London, organized by Luke Brynley Jones, (...)

 
Posted on November 27, 2009

Emmanuel Vivier

 
 

IKEA Invents Facebook Tag Marketing

How to use Facebook’s favorite function for advertising

To promote the opening of the new IKEA store in Malmö, Sweden, the furniture magnate has invented a new type of interactive marketing. The brand has used the most popular Facebook (...)

 
Posted on November 23, 2009
1 comment

C. Werle

 
 

The Invisible Dog Flashmob In New York

A new initiative by Improv Everywhere

For those who thought we had already seen every possible variation of the flashmob, this proves the contrary: admire the invisible dog flashmob, as they walk around with their "owners" (...)

 
Posted on November 23, 2009

C. Werle

 
 
dm_medium

The Body Shop: The Love Etc... Pre-Launch Event

A product launch with influential BuzzParadise bloggers

There were 40 of them, they were full of enthusiasm, but most importantly they were with us for a whole weekend in Marseille, France, for the presentation of the new The Body Shop (...)

 
Posted on November 19, 2009
2 comments

Acia Baghdadi

 
 

The Internet: The No. 1 Purchase Persuader In France

The influence of the Web keeps growing

According to a study by Ifop Nurun, in France the Internet has become the decisive media when it comes to purchasing, even surpassing the power of television and print. Among the (...)

 
Posted on November 18, 2009

Julien Delubac

 
 

The Big Warm-up: An Interview with Susan Sachatello

Lands’ End’s Senior Vice President Marketing talks about the (...)

Please introduce yourself: Susan Sachatello, Senior Vice President, Marketing for Lands’ End What is Lands’ End’s mission statement in the US today? What is the promise the brand brings (...)

 
Posted on November 18, 2009

Thierry Daher

 
 

Tweet Level: Measure Your Influence On Twitter

Test out the new tool developed by Edelman

Tweetlevel is a new tool developed by Edelman that allows you to measure your own influence and credibility on Twitter. Do you want to find out? The answer is at (...)

 
Posted on November 13, 2009
1 comment

Valentine Nancy

 
 

Listorious: Discover The Best Twitter Lists

… including Vanksen’s in the top 140 ;)

Recently, we told you about the new Twitter function that allows you to create lists and share them with your followers. Listorious has now made a list of the 140 most popular (...)

 
Posted on November 13, 2009
1 comment

C. Werle

 
 

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