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BUZZ NEWS




On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 
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The Body Shop: The Love Etc... Pre-Launch Event

A product launch with influential BuzzParadise bloggers

There were 40 of them, they were full of enthusiasm, but most importantly they were with us for a whole weekend in Marseille, France, for the presentation of the new The Body Shop (...)

 
Posted on November 19, 2009

Acia Baghdadi

 
 

The Internet: The No. 1 Purchase Persuader In France

The influence of the Web keeps growing

According to a study by Ifop Nurun, in France the Internet has become the decisive media when it comes to purchasing, even surpassing the power of television and print. Among the (...)

 
Posted on November 18, 2009

Julien Delubac

 
 

The Big Warm-up: An Interview with Susan Sachatello

Lands’ End’s Senior Vice President Marketing talks about the (...)

Please introduce yourself: Susan Sachatello, Senior Vice President, Marketing for Lands’ End What is Lands’ End’s mission statement in the US today? What is the promise the brand brings (...)

 
Posted on November 18, 2009

Thierry Daher

 
 

Tweet Level: Measure Your Influence On Twitter

Test out the new tool developed by Edelman

Tweetlevel is a new tool developed by Edelman that allows you to measure your own influence and credibility on Twitter. Do you want to find out? The answer is at (...)

 
Posted on November 13, 2009
1 comment

Valentine Nancy

 
 

Listorious: Discover The Best Twitter Lists

… including Vanksen’s in the top 140 ;)

Recently, we told you about the new Twitter function that allows you to create lists and share them with your followers. Listorious has now made a list of the 140 most popular (...)

 
Posted on November 13, 2009

C. Werle

 
 

Re_Acciona: A Viral Renaissance

An explosive video to promote renewable energy

Discover the excellent new viral video for the promotion of Re-Acciona that promises a true renaissance when it comes to renewable energy… We also invite you check out the dedicated (...)

 
Posted on November 13, 2009

C. Werle

 
 

The Art of Community: Download It For Free

The guide to community creation

“The Art of Community” book, a guide to proactive and productive community creation is now available for free download. This book brings together the best practices and experiences on (...)

 
Posted on November 13, 2009

C. Werle

 
 

Nespresso: What If You Were Killed By A Piano?

George Clooney and John Malkovitch, what else?

Nespresso has launched a new campaign that totally differs from their old commercials. Diverting from their past use of glamour, they are now resorting to humor with a spot directed by (...)

 
Posted on November 12, 2009

Valentine Nancy

 
 

The New York Times Presents Its Portfolio

Discover Web innovation catering to advertisers

Discover the latest attention grabbing and digital innovation by The New York Times. The most prestigious of American newspapers has just launched its superb online portfolio to show (...)

 
Posted on November 12, 2009

Valentine Nancy

 
 
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ArcelorMittal launches "boldspirit"

The world’s leading steel producer presents its webzine with (...)

The world’s leading steel producer, ArcelorMittal, has launched a new innovative online version of its corporate magazine boldspirit. After the 2007 high end print version praised for (...)

 
Posted on November 12, 2009

C. Werle

 
 

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