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On this blog we share and discuss the best alternative marketing campaigns that created buzz online: viral, blog, influential, wom, buzz marketing, and branded content,… If you are a brand or an agency, feel free to send us your best buzz!

 

Specsavers Appropriates Axe/Lynx’s ’Billions’

Fragrant Pits Won’t Save You if Your Glasses are Gross

Axe-Lynx has blown its last few years of strength in the men’s care industry — an arena in which it was fairly new and surprisingly successful — proving itself a one-trick pony: use our (...)

 
Posted on March 16, 2010

Angela Natividad

 
 

Heineken Lures Soccer Fans into Classical Music Beartrap

Obedient Boyfriends Rewarded with Big-Screen UEFA Treatment

The most sacred moment guys have left is watching soccer with friends — a moment increasingly at risk. To remind Italian men of the preciousness of this time, Heineken organized a fake (...)

 
Posted on March 15, 2010
1 comment

Angela Natividad

 
 

Cotillard Reveals French Secret to Winning Man’s Respect

Feel Objectified? There’s a Forehead Tittae for You!

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which (...)

 
Posted on March 12, 2010

Angela Natividad

 
 

IKEA Cozies Up the Paris Métro

Bringing Some Home to Cold Concrete

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, (...)

 
Posted on March 11, 2010
1 comment

Angela Natividad

 
 

Technicolor Mad Hatter Obstructs LA Times Front Page

Because What Could Possibly Be More Newsworthy?

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a (...)

 
Posted on March 11, 2010

Angela Natividad

 
 

American Apparel Creates Crowdsourced Lookbook

AA Customers Appear in Various States of Artful Glam

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries (...)

 
Posted on March 10, 2010

Angela Natividad

 
 

’Entrepreneur State of Mind’ Invades the Socnets

’Social Networks What Dreams are Made Of!’ Apparently.

Here’s a little something to give you the uncomfortable chills you like: a geek anthem! YouTube duo and Grasshopper developers the pantlessknights gives us "Entrepreneur State of Mind," (...)

 
Posted on March 9, 2010

Angela Natividad

 
 

BMW S 1000 RR Yanks Tablecloth from Under Fine China

Sadly Though, YouTube Remains Nonplussed

BMW demonstrates the smooth stealth and vitesse of its S 1000 RR motorbike with "The oldest trick in the world," a would-be viral video in which the bike yanks the tablecloth out from (...)

 
Posted on March 9, 2010
2 comments

Angela Natividad

 
 

iPad Flowers to Life During Oscars Commercial Break

It’s Pretty, You Want It, Let’s Dance!

The Oscars are a bit of a darling for Apple, which chose the event to air its first-ever iPhone ad in 2007, months before the phone itself made an appearance in the market. This year, (...)

 
Posted on March 8, 2010

Angela Natividad

 
 

Dior Tries Making ’Lady Rouge’ a Rock Star

’The Eyes of Mars’ Gets Plush Production Love

...If it works for Disney, why not Dior? Visit ladydior.com today to see the debut music video of Franz Ferdinand’s The Eyes of Mars, headlined by ... Marion Cotillard? (Better known (...)

 
Posted on March 5, 2010

Angela Natividad

 
 

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