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Ray-Ban’s Chameleon

 

Posted on March 24, 2009
Julie Le Vacon

 

Does Never Hide ring a bell? It’s the name of a very successful viral campaign conducted by Ray Ban. You’ll certainly remember the video with the two guys catching Ray-Ban glasses from all kinds of impossible positions, the somewhat less popular Bobbing for glasses video, or of course the brand’s latest viral hit, “Cow gives birth to a dude.”

Now Ray-Ban has released a new sequel to the viral series, this time starring not a cow, but a chameleon. A good choice, as chameleons are famous for their ability to hide by blending in with their surroundings, although they apparently rather use color change to communicate. I wonder what this one is trying to tell us?


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