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A Sticker to Reduce Global Warming

 

Posted on June 22, 2009
Aïcha Charpentier

 

In order to raise awareness of global warming and the environment, SOSrainforest.com, an organization that lobbies for rainforest preservation, has created an original sticker. Developed by the Zoopropaganda Basila society, this sticker is destined to be sent to schools and corporations. It is meant to be put over light switches, as shown in the photo below.

On this sticker, you can read "would you like to conserve energy and participate in diminishing the effects of global warming?". Thus, by flipping the switch on, you answer "no" to the question. It goes without saying that you answer "yes" by turning it off. It’s a simple method of urging people to conserve energy and join the fight against the destruction of the planet.

Simple and efficient, this ambient marketing campaign has augmented traffic on the site by 8% and has helped to conserve energy. Also, 150 different blogs have promoted the campaign. This is of course not on the level of Yann Arthus’s Home, but it definitely should make an impact. Small ideas can be as powerful as big ones...


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Sources:
- SOSrainforests.com
- The original article on culture-buzz.fr
- Translated by H. Turner

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del.icio.us tags : sticker ambient marketing
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Comments

1. Tuesday 23 June 2009 attime 08:33, by Ann Turner :: http://culturevulture101.blogspot.c...

It’s comforting to know that there are little steps being taken to reduce the effects of global warming. Finally, people are starting to become alarmed with the issue and are actually willing to cooperate. High time! =)

2. Tuesday 15 September 2009 attime 14:06, by Penelope :: http://masquebtl.espacioblog.com

You can see other sticker similar for the same objetive (reduce global warming).

http://masquebtl.espacioblog.com/post/2009/09/15/plagio-inspiracion-o-casualidad

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