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Advertising on the Edge

 

Posted on December 22, 2008
C. Werle

 

During crises, the first budgets to be cut are, of course, marketing and communications budgets. Of course? The following presentation is based on these two little words. If we investigate the situation a bit further, the idea of cutting marketing and communications budgets isn’t very logical.

Is it really in the client’s best interest? Why is marketing actually part of the solution and not part of the problem? What are the consequences for a brand when it decides to save on marketing? How can that damage a brand?

You will find the answers to the questions and many more in the following well-laid out and easy to follow presentation. Happy reading!

Ads on Edge
View SlideShare presentation or Upload your own. (tags: branding recession)

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