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Become Benetton’s Next Top Model!

 

Posted on February 17, 2010
Angela Natividad

 

Following in the footsteps of G-star and Playboy, United Colors of Benetton launches It’s:My:Time, a global casting competition.

The process is blunt, appealing and simple: "Upload your pictures and videos, become the next Benetton model, fly to New York and get paid." Oh, that’s how modeling works? Why did it always seem so much more complicated?!

Entrants come from all over the world; you can vote for the tastiest faces until March 16th. 20 future Benetton models will be announced March 18th. Other requisite accoutrements of snazz include:

An augmented reality feature —

Placement on Facebook —

Fun times. Narcissi of today, jump on it!

— -

*Helpful trivia: Oliviero Toscani is the photographer responsible for many of Benetton’s more controversial campaigns. He’s best known for depicting people in provocative, occasionally ugly situations, usually to get a political point across. Benetton canned Toscani after "We, On Death Row." We are actually big fans of him. Here is his website. It will probably give you epilepsy.


Add This

Sources:

- CB Webletter
- Screenshots courtesy of Culture-Buzz.fr



 

Comments

1. Monday 8 March 2010 attime 11:27, by peter andreas

Check out their viral campaign: http://www.youtube.com/watch?v=-MC61Z-UPPw

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