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Brand New Buzz: Jawbone (USA)

 

Posted on February 6, 2008
Alessandro Anderes-Bologna

 

For the launch of a new product named the Jawbone, multiple viral videos have just started spreading around. The Anomaly agency is to credit here.

In this video," from a series directed by legendary music-director Samuel Bayer (Green Day, Garbage, etc.); an offensive, suit-wearing loudmouth gets attacked by Asian girls at a dry cleaner."

To get straight to the point, we would like to commend this campaign for trying to shake things up in its style and form of communication. These videos truly possess a taboo breaking, stereotype busting viral component.

Some of the other ones that you can check out on the site are in our opinion very overambitious and too long. The videos are crude and truthfully in your face which in this instance is too far over the top! Overall, everything is taken a ’bit’ far resulting in a clutter effect of different plots and meanings.


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