Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Chanel: More.Madame By Madame Figaro

 

Posted on November 27, 2009
C. Werle

 

Luxury brands are using the Web more and more for communication. A nice example is the new website by Chanel, more.madame.lefigaro.fr. This digital special edition offers playful new experiences that change on a weekly basis. The site looks to "explore the most creative facets of the Web". The first episode is already available, the next one will be released tomorrow.

This is high quality branded content, even if the brand name is not mentioned anywhere on the website.

Also, this is not Chanel’s first Web marketing operation. In 2007, the luxury brand had opted for a full international campaign to introduce their new face, Keira Knightley. In cooperation with the Vanksen agency, they created a street marketing campaign that included interactive window display videos...

...as well as a steadicam visit of Coco Chanel’s apartment on the dedicated website coco-mademoiselle.com and a PR 2.0 campaign with influential BuzzParadise bloggers from 10 different countries.


Add This

Sources
- CBwebletter
- more.madame.lefigaro.fr
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source
- more.madame.lefigaro.fr



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Search is the New Art of Storytelling

Super Bowl Sunday’s come and gone, but we’re still reeling over the sublime TV debut of Google’s "Search Stories" campaign. "Parisian Love," which aired in the third quarter of the game, relates a classic story — an American finding love in Paris — in a fresh new (...)

 
 

Don’t Date; Get Down to the Digital Nitty-Gritty

Being shocked over sexting is so last year. Literally. So what to do once the horror wears off? Admit it’s the new face of romance, at least according to Red Tettemer. The Philly-based agency concludes "the world has moved past the quaint ritual of getting (...)

 
 

Pretty in Pink: The Fiat 500

Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted to paint a white Fiat 500 the colour of Pepto Bismol. This is (...)

 
 

App Saves Life of Haiti Aid Worker

Here’s a story that probably keeps Steve Jobs’ toes warm at night: one Dan Woolley, an aid worker in Haiti, credited his ability to survive under rubble for 65 hours to the American Heart Association’s Pocket First Aid & CPR App. When the story was picked up (...)

 
 

Playboy’s Next Cover Girl Shall Rise from the ’Net

Ahh, the internet finally comes full-circle. Playboy, which represents one of the classier ways you can sell your skin without gaining too much skank cred, has made it possible for aspiring cover girls to build their books on the ’net. CastingPlayboy.com, (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan