Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Coca-Cola: A Velcro Billboard

 

Posted on June 30, 2009
C. Werle

 

Just when you think that you’ve seen everything, you’re bound to come across something extraordinary that confirms that there will always be room for creative ideas...

Coca-Cola is releasing a new bottle that is designed for one to be able to have a firmer grip on it. The challenge is: how does one communicate a design change that optimizes the consumer experience? The answer is simple: by making the customers live the experience...

Coca-Cola has placed billboards covered in velcro at bus stops. The people that pressed up against them without noticing it at first were definitely surprised upon realizing that the velcro was attached. The target audience seems to have accepted the campaign as humorous. A great example of a creative billboard that is not so easily forgotten.


Add This

Sources:
- Quietglover.com
- The original article on culture-buzz.fr
- Translated by H. Turner

Image source:
- Flickr



 

Comments

1. Wednesday 1 July 2009 attime 10:53, by Michael Litman :: http://www.litmanlive.com

The video looks to unfortunately have been removed!

2. Wednesday 1 July 2009 attime 11:41, by The culture-buzz editorial team

Thank you for noticing that, Michael! We have replaced the video. The soundtrack of the other one was much more fun though...

3. Wednesday 11 November 2009 attime 21:04, by Promotional Products Blogger :: Billboard Outdoor Ads

I wish that video was still available! I have only still photos on my site—not sure how people will actually react to getting stuck to a billboard. I would think they’d be more upset than wanting to buy Coke products.

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Cotillard Reveals French Secret to Winning Man’s Respect

Of late, French actress Marion Cotillard is working hard for the money. She appeared in three films in 2009 alone in addition to serving as the full-time muse for Christian Dior, which most recently set its sights on making her a rock star. But Cotillard (...)

 
 

IKEA Cozies Up the Paris Métro

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra. The couches are set out in (...)

 
 

Technicolor Mad Hatter Obstructs LA Times Front Page

Last Friday’s LA Times features Johnny Depp as the Mad Hatter for the feature film Alice in Wonderland, in vivid color and blocking most of the text on the front page. "It’s taking a concept that we normally apply to new media and reimagining it to a concept (...)

 
 

American Apparel Creates Crowdsourced Lookbook

In December, American Apparel asked users of Lookbook.nu, a real-people fashion site, to submit photos of themselves wearing outfits that incorporate the brand. Over a thousand entries came in, enough that AA was able to put together a 64-page lookbook (...)

 
 

’Entrepreneur State of Mind’ Invades the Socnets

Here’s a little something to give you the uncomfortable chills you like: a geek anthem! YouTube duo and Grasshopper developers the pantlessknights gives us "Entrepreneur State of Mind," an appropriation of Jay-Z and Alicia Keys’ "New York State of Mind" — and a (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan