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Coke Zero Zero 7

 

Posted on September 4, 2008
Juan de Dios

 

The famous drink with zero calories has temporarily changed its name and undergone a face lift. What for? The upcoming release of the new film in the Bond saga: Quantum of Solace. Unfortunately, only UK consumers will have access to the 7 limited edition bottles designed by the Wieden + Kennedy advertising agency.

After making it through its difficult and trying shooting phase, the film is set to be released October 31st in the UK and November 14th in the US.

You might get a sense of deja-vu. Why? Well, this campaign is along the same lines as the one Coca-Cola launched a few months ago (where Chinese graphic designers created Coca-Cola bottles and a website so you too could express your artistic side). Click here to jog your memory.

If you have yet to see the trailer, wait no longer:

I think Coca-Cola came up with a great idea and a clever play on words. It’s yet another example of excellent customized marketing...


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