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Community of Veterans: You’re not alone!

 

Posted on November 19, 2008
C. Werle

 

Last Thursday we wrote about Straight from Iraq, a US Army web campaign. We’ve got another army article for you today, but this time our article is dedicated to a new initiative for veterans rather than the work of on duty soldiers. BBDO and the Ad Council for the Iraq and Afghanistan Veterans of America created a new initiative to remind the US public that their neighbors, friends, and fellow Americans are stationed all over the world, risking their lives in the name of their country. The new Web 2.0 initiative reminds us that we need to give returning soldiers a warm welcome as they reacclimate to life at home after their service.

To grab our attention, BBDO has created far more than just a video. Additionally, it has created a series of posters (which you can see at adweek)...

... and an online social network: communityofveterans.org. This network is a great resource for war veterans to connect with other soldiers who understand what other veterans are going through. No doubt this initiative can help soldiers (especially the young and Web 2.0 savvy) reintegrate into US society after returning home.

Once again Web 2.0 has provided the opportunity to create a real community with a praiseworthy goal. This effort is far from just a picture swapping effort. It is clear that all sorts of organizations understand the power that social networks have.


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Sources:
- The article on www.culture-buzz.fr
- Community of Veterans
- Adweek
- Adapted by Jessica Hartstein


 

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