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Duracell Goes For Ambient Lighting

 

Posted on July 17, 2009
Alita Attebe

 

How can a flashlight replace headlights on a bus, or even light up a street? This is the ambient marketing concept that Duracell has decided to play off of to show the power of its batteries.

After its alternative marketing campaign in which Duracell substituted batteries for other energy sources (see pictures in this French article), the brand is once again using the city to communicate. This new campaign for Duracell Ambient Lights may seem innovative to some, but redundant to others.

Duracell is attempting to attract attention by presenting themselves as an ecologically friendly company. In a city like Dubai, where the use of lights is in no way moderated, this kind of campaign could have a real effect. The company has always based their advertisements on the lifespan of their batteries. We can all recall the classic commercials starring bunnies (marathons, rock climbing, racing, and football), which are actually still in rotation today!

The concept will surely create buzz across the Web!


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Sources:
- Mediame.com
- The article on culture-buzz.fr
- Translated by H. Turner


 

Comments

1. Monday 20 July 2009 attime 14:37, by Laura Seguros Coche :: http://www.tarifas24.es/

Sure, I just think it was a good idea to use the eviromental "ecologically friendly company". Right now is really common to find this commercials which seem to work for ecological goals.

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