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Elf Yourself is back!

 

Posted on December 1, 2009
C. Werle

 

In this year of crisis, many brands have opted for digital greeting cards to attract their audience’s attention for an affordable price.

One of the most successful examples is the popular Elf Yourself campaign by Office Max which is on the best way of becoming an online tradition. Internet users can customize elves with their photos and make them dance to the music of their choice ("singing", "hip-hop", "disco", "classic", or "country"). The new function this year: the possibility of importing photos from Facebook and of posting the video on your friend’s wall.

Intel is offering a similar campaign: on the makeyourholidaysing.com website, Internet users can create a personalized digital greeting card by uploading their photos.

This niche technique has already shown to be very popular among Internet users. Elfyourself.com reached 36 million views in 2006, and 193 million views in 2007. The stats in 2008 were lower due to an obligatory sign up policy at the time. It has been lifted for 2009...


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Sources
- elfyourself.com
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source
- elfyourself.com



 

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