Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Equifax’s Tundra Tubbing

 

Posted on November 17, 2008
Jessica Hartstein

 

With the after Thanksgiving Day sales less than 2 weeks away, the crisp feel to the air, and the bare trees, there is no denying that winter is upon us. Winter means fewer critters and chirps for us northerners. I’ve found just the perfect online game to get you thinking about how winter isn’t just a time to make sure our heaters work, put gasoline in our snow blowers, or to unearth our tacky sweaters. We shouldn’t forget that the winter impacts our little animal friends, too. Think I’m talking about an animal hibernation awareness campaign? Couldn’t be further from the truth!

Equifax, a company that “empowers businesses and consumers with information they can trust,” has created an advergame to entertain restless workers (and potential credit report seekers): Tundra Tubbing. The goal of the advergame is to get as many of your 5 little owls into the hot tub as you can. How do you get them there? By flinging them—don’t worry, no animals were harmed in the making of this article. I’m not sure if you are experienced flingers, but I only succeeded in saving 1 of my owls from freezing his tail off. I’ve named him Sammy the Owl!

While the owl/hot tub theme is completely unrelated to Equifax’s business, it’s a nice 2.0 initiative: advergame + viral capabilities (challenge a friend) + newsletter registration + save $5 offer. The cute feel to the website is much more welcoming than Equifax’s homepage, too.


Add This



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Ray Lewis Rides Space Raven for Old Spice

Riding the wave of its recent Twitter coup and consequent social media superfame, Old Spice hits us with some serious oddvertising. Its latest ad takes us back to the now cult-status bathroom se

 
 

UNIQLO Lucky Counter: More Tweets, Lower Price!

To trigger the spread of buzz across the socnets about its products and general coolness, UNIQLO UK presents the Lucky Counter. From a series of products that appear on the screen, you can pick one - or hell, a few! - and Tweet about it. For every tweet (...)

 
 

Heineken HoloTouch: History in Futurescope

Here’s what could be a neat way to explore the heritage of a brand while maintaining some cutting-edge attitude. In partnership with Obscura Digital, Heineken threw four high-end summer bashes under the banner "Heineken Inspire." The objective: to give people (...)

 
 

Zombie Blood Energy Potion Courts Traffic Cops

Zombie Blood Energy Potion claims to contain "extra strong green zombie blood cells that helped zombies to become the strongest, most horrifying scourge on the face of our planet." But despite the winning name, its weirdly appealing website and good pop (...)

 
 

Today’s Viral Lesson: Merengue Dancing Dog

You can never be 100% sure what type of content’s gonna go viral tomorrow, but here’s one way to increase the likelihood your video will: hitch a ride on a wave before it’s fully formed. The collective "mood" of the internet isn’t always spontaneous; there are (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
Web Project Manager/Producer SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan