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IKEA Cozies Up the Paris Métro

 

Posted on March 11, 2010
Angela Natividad

 

IKEA’s inviting users to test two couch models, namely Ektorp and Kalstad, in a few of the least comfortable places in Paris: its métro stations. Or at least four of them: St Lazare, Champs Elysées Clémenceau, Concorde and Opéra.

The couches are set out in pairs, divided by a lamp (to lend ambiance, Le Publigeekaire quips). Behind them are large trompe l’oeil ads, setting the stage for a nice domestic scene.

See complete shots of all four métro installations over at Le Publigeekaire, who also has photos of a similar but more elaborate comfort-invasion campaign IKEA did for the Japan tram that goes to Kobe.


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Comments

1. Thursday 11 March 2010 attime 14:55, by Dan Barron

Don’t forget the follow-up. A couple weeks later, after the public furniture starts to show its public abuse, up goes the billboard reading, "So what? They were cheap."

2. Wednesday 17 March 2010 attime 15:28, by Angela

Dan: That would be HILARITY IN A CAN.

3. Thursday 18 March 2010 attime 09:55, by K. Vermeer :: K. Vermeer

Great commercial. I really admire Ikea for their enormous creativity. It definitely makes the Paris metro a more cosy place, especially those pictures taken with soft light look great.

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