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IKEA Invents Facebook Tag Marketing

 

Posted on November 23, 2009
Kristen R.

 

To promote the opening of the new IKEA store in Malmö, Sweden, the furniture magnate has invented a new type of interactive marketing. The brand has used the most popular Facebook function, the tagging of people in photos, with the goal of gathering the community of IKEA fans. The Internet users were able to tag objects in photos of decorated interiors with their own names to have the chance to win these very products. First come, first served!


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Sources
- votw-francais.blogspot.com
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source
- votw-francais.blogspot.com


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Comments

1. Wednesday 25 November 2009 attime 10:55, by Tom Nixon

This is a terrible idea. I don’t know why you think this is a new form of marketing - it’s just spam.

When users browse photos of friends on Facebook they will see irrelevant, unsolicited commercial content from Ikea. Imagine if more companies employed the same tactic - Facebook’s photos capability would rapidly degrade.

I think we can expect Facebook to block this kind of activity.

It’s a shame that Ikea couldn’t think of a way to use Facebook to create an entertaining or useful experience that doesn’t create spam.

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