Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

James Bond and Coca-Cola Zero, Zero, Seven

 

Posted on September 19, 2008
Cécile Lorenzini

 

The new Coca-Cola Zero commercial made for TV and movie theaters was made in partnership with the producers of “Quantum of Solace,” the newest James Bond film set to open in British theaters on October 31 and US theaters on November 14. The commercial is a true tribute to the James Bond films.

The White Stripes music written specifically for the film, the sexy cars, the beautiful women, and the fluid graphics à la James Bond give a 007 feel to the Coke ad. A perfect remake!

In the words of Coca-Cola’s director: “The campaign combines the drama of James Bond with the essence of Coca-Cola Zero in a stylish and contemporary fashion."

The Coke commercial will be released in 30 countries in parallel with the film’s preview in mid-September.

This campaign brings with it a temporary Coke rebranding. Making a play on James Bond’s well-known code (007), Coke Zero will temporarily be known as Zero Zero 7. Collectors of Coke bottles and James Bond fans will no doubt rush to get their hands on the famous limited edition 007 bottle in celebration of “Quantum of Solace.”

The question remains whether James Bond will renounce his trademark Vodka Martini in favor of a Coke Zero.


Add This

Sources:
- The article on culture-buzz.fr
- 007.com
- The Guardian
- LicensingExpo
- Adapted by Jessica Hartstein


 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Useful Stuff You Do, and Don’t, Know About Chatroulette

Roger Moore of RJMetrics recently wrote a detailed guest post on TechCrunch about some Chatroulette fun-facts. This video explains, more or less, what Chatroulette is (don’t you wish Jon Stewart made washing machine video demos?): The Daily Show With Jon (...)

 
 

Logorama Takes Oscar for Best Animated Short Film

We should’ve mentioned this sooner, but it’s never too late to pay an accolade. Short film "Logorama," the lovechild of French filmmaking group H5 (composed of François Alaux, Hervé de Crécy and Ludovic Houplain) and the first short film they’ve created from (...)

 
 

ArcelorMittal Bares Economic Bones in Season 3 of Web Show

ArcelorMittal, the world’s largest steelmaker, is sharing how it was affected by the economic crisis in season three of its web series, managed by our agency Vanksen. The season kicked off today with a video entitled "Emerging from the Crisis," which covers (...)

 
 

Lady Gaga: One Artist Who Goes Consistently Viral

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually exclusive. And as her rabid fanbase grows — with pretty heavy representation from (...)

 
 

When Small Business Declares War on Big Business…

The social media and viral marketing experts, of course! This is the story of shustir.com (http://www.shustir.com/), a startup that provides online marketplaces to small businesses. Neat and notable features include a free storefront and low cost e-commerce (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan