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McDonalds: Humorous Interactive Billboards

 

Posted on May 29, 2009
Laurent Canavese

 

McDonald’s has found a way to attract attention to its brand in an innovative way:

McDonald’s is killing two birds with one stone here. Not only are both tourists and London residents fascinated, but the interactive billboard is also creating some serious buzz around the Web. For 40 seconds, one can take pictures of oneself holding dumbbells, having smoke pouring out of one’s ears, or blowing out birthday cake candles, all rather amusing. McDonald’s had shown that they know how to generate a laugh with this advertisement. Not only will everyone have the "famous" Piccadilly Circus photo (with all the billboards) in their album or on their computer, but they will have a funny photo and/or video to share with their friends. Most importantly, everyone will remember McDonald’s as an entertaining experience.

A billboard interacting with people passing by is nothing new, though. We are reminded, for example, of Cadbury’s Goo the Egg campaign:

It also reminds us of Carnival Cruise Lines and their virtual aquarium in the street. In the case of McDonald’s, though, the difference is that the location is visited by millions of people each and every week, which makes the campaign very impactful. It all results in a successful street marketing/alternative billboard campaign that has generated some buzz across the board. Of course, there is also a Facebook and a Flickr page...

We all know it, the simplest ideas are often the best!


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Sources:
- Laurenceborel.com
- The original article on culture-buzz.fr
- Translated by H. Turner


 

Comments

1. Thursday 4 June 2009 attime 19:08,

My god what is that awesome music it sounds like louie prima in the junglebook does anyone know?

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