Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Nokia Partners-Up with WWF

 
 

The WWF has spent 35 years in the fight for land and species preservation and 35 years in the fight to save the world’s biodiversity.

Today, the World Wildlife Fund’s emblematic symbol, the panda, is on the organization’s list of endangered species. Only 1,600 of these animals remain. To remind people of the panda’s importance, 1,600 paper mache pandas have been placed around the most important Paris monuments. The picture below shows the pandas in the Paris City Hall Square:

The symbolic gesture doesn’t end there, however. Nokia has decided to support the WWF by launching a limited edition Nokia N96. Nokia has even created a website, Face the Task, for the occasion. There, visitors can watch an animated introduction video about the limited edition N96, as well as try to win a phone by participating in the website’s online quiz.

In addition to trying to win the Nokia N96 by participating in the online quiz, visitors can buy the phone for €759 ($1200), all of which will be given directly to the WWF. The website design is simple and attractive, with a very Asian touch that can’t help but remind us of movies like Hidden Tiger, Crouching Dragon.

This operation, supported by the WWF, once again shows how effective parnerships between brands and organizations can be.


Add This

Sources:
- The article on culture-buzz.fr
- Adverblog
- Worlgsm
- Adapted by Jessica Hartstein


 

Comments

No comments

Add a comment


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Heineken Understands Men

Heineken has already come out with its 2009 opening number. Here’s a quick review of the “when in doubt, go with stereotypes” theory of marketing, used by Heineken: Men = beer + football Women = fashion + romance The commercial uses the cliché of Carry (...)

 
 

Humanitarian Lion: First World Virgins

A few weeks ago, we spoke to you about Burger King’s new campaign to bring the Whopper where it has never gone before: Whopper Virgins (read article here). The aim of the campaign is to carry out completely unbiased taste tests, offering remote villagers the (...)

 
 

Top 5 Ads of 2008: Skittles, Obama, CNN, NBA and Nike

As the new year has just started, it’s time to look back on last year’s accomplishments. The world of marketing follows the same rules. It’s a good time to analyze which ads were the most successful, which media format is the most lucrative, what new trends have (...)

 
 

Tsunami Sushi Bars’ Giant Sushi Roll

I love sushi! Salmon and squid sashimi are two of my favorite things to eat. Despite loving sushi, I’m not sure if the “bigger is better” policy is very practical with sushi. The bigger the roll, the more complicated it is to eat with chopsticks, I find. I’d (...)

 
 

Alka Seltzer: The Hangover Remedy

Over the course of your drinking years, I’m sure you’ve decided upon your favorite hangover remedy; for example, a banana milkshake, ginger, tomato juice, or in the case of my friend John, a 5k run. But, have you ever thought about Alka Seltzer? It’s designed to (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Banners we Like
 
Talent Wanted
 
Super Intern Assistant Project Manager/Consultant Internship: Project Manager/Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 


 


ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235