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Onitsuka Tiger Produces Giant Wooden Puzzle

 

Posted on February 3, 2010
Angela Natividad

 

Amsterdam Worldwide latest interpretation of Asics brand Onitsuka Tiger’s ongoing "Made in Japan" campaign is slightly more interesting than the stuff that came before it: it digs into Japanese puzzle culture and produces a giant shoe composed of handmade boxes, cabinets and chests carved in the Tansu style.

The giant wooden sneaker frontlines Onitsuka Tiger’s 2010 line. It’s a curious collection of puzzles, which you can experience at the website, where a digital reconstruction of the shoe was made. Some of site content can only be unlocked if you locate a key or a code in the depths of the handmade shoe.

Those that want to see it in person will find it touring flagship Onitsuka Tiger stores, as well as fashion trade shows. Naturally, puzzle crackers win prizes.

We want to dig all up in it, crack open its little vaults and find treasures.


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Comments

1. Thursday 4 February 2010 attime 00:44, by eduardo

It feels very outdated site...the site loads too slowly. Flash heavy, traditional. For me, Tiger is cutting edge and this does not very much do it for me.

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