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Pepsi Max: The Diet Drink for Men

 

Posted on February 12, 2009
Jessica Hartstein

 

Pepsi Max likes to think of itself as the diet Red Bull thanks to its added caffeine boost and dash of ginseng. It specifically wants to advertise itself as the man’s diet drink. As its Super Bowl ad showed us, Pepsi Max is the only diet drink that real men will drink. The ad showed men that appear to have no nerve endings left— they took flying wooden planks to the back, golf clubs to the face, bowling balls to the head, etc with no apparent difficulty. After their initial grunt, they all quickly proved their manliness by responding with a mere “I’m good."

Pepsi Max Super Bowl 2009 ad:

In order to attract men in France, CLM BBDO Paris, has created a few Pepsi Max TV commercials that star men with friends willing to help them get a date or a job by dressing up like an octopus or by faking assault and battery.

Check out the ads:


The ads are likely to make the Pepsi Max kind of man chuckle and are precisely the kind of ad Pepsi Max’s target audience loves. Pepsi is proving that men don’t have to be embarrassed anymore to order a diet drink—cute, daring, boy’s boys drink them…well, they drink Pepsi Max, anyway!


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