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Planestupid: Why Aviation Kills Polar Bears

 

Posted on November 30, 2009
C. Werle

 

These days, we talk a lot about global warming. Mother London agency has just created a viral video for Planestupid that shows the consequences of this phenomenon in a very shocking way: the agency makes polar bears fall from the sky... The equation migt be a quite a shortcut (the weight of your carbon emissions = the weight of a bear), but nonetheless the campaign certainly makes an impact.


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Sources
- animalnewyork.com
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source
- animalnewyork.com



 

Comments

1. Wednesday 2 December 2009 attime 21:45, by Alec :: http://alec3000.wordpress.com/

This ad most certainly got my attention.

I personally am very fund of Polar Bears and felt very disturbed at once but I think some times we need to see a strong content like this ad to become more aware.

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