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Pretty in Pink: The Fiat 500

 

Posted on February 8, 2010
Angela Natividad

 

Hoping to draw more female clients (and kindly drain shelves of a product that chafes our eyeballs), Fiat introduces Pink My Ride, in which 131 bottles of pink nail polish are exhausted to paint a white Fiat 500 the colour of Pepto Bismol.

This is compelling, if only because you don’t have to witness the painstaking effort of one peppy-looking guy, varnishing a car with a teeny nail brush, in real-time. It takes us two hours to paint our own nails, and it took him four days to finish the Fiat; we bet he was vomming en rose by the end of it.

Painfully adorable work. But — because the world can’t help but pose the question — What would Xhibit say?


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