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Ray-Ban: The Buzz of the Moment

 

Posted on May 11, 2007
David Billion

 

Elegant and discrete, but always avant-garde — Ray-Bans are still an en vogue accessory. These days the brand’s spirit is developed by using the mechanisms of alternative marketing, as with the campaign Never Hide. Having attracted 1,192,278 visits in 5 days, this viral spot has created a lot of interest. Judge for yourself!


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