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Sony Bravia and the buzz of the buzz!

 
 

Every year around this time Sony presents us its new advert for the range Bravia. Following in the footsteps of the previous spots (balls & paint) the new advert is, again, very colourful and smooth.

This time the ad features little rabbits made from play-doh running and transforming themselves in the streets of New York City. It ends by a gush of colours in order to remind us of all the qualities of the Japanese brands’ best known product.

One might actually be a little disappointed by the choice of music to accompany the images and the fast motion which on the whole give the spot too much the appearance of an internet film.

I will let you watch and marvel anyway:

Looking back a bit, Sony had presented a teaser of the ad a few days ago, and just as with the paint spot the buzz around it was huge.

Those who regularly read Culture Buzz surely remember the article about the website put online by Sony where you can discover photos of the shooting and of how Sony employees use lots of web 2.0 devices.

After all a beautiful film and an action which has been causing a stir on the web for nearly 3 months now.


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