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Sony: Crack The Egg!

 

Posted on October 19, 2009
Valentine Nancy

 

Sony doesn’t lack any imagination when it comes to promoting their new high definition game console, the PS3 Slim. Smaller and lighter, Sony wanted to highlight these new characteristics by putting a street marketing operation into place.

Sony placed giant eggs the middle of Dublin, eggs with great surprises in them: a free PS3 Slim in each of them!

But watch out! Even if many were amused by the sight of the giant eggs, many didn’t think there was actually something in them. The curious ones that dared breaking them were not disappointed! They walked away with a free PS3 Slim.


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Sources
- ps3gen
- The original post on culture-buzz.fr
- Translated by H. Turner

Image sources
- ps3gen
- YouTube



 

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