Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

Sony: Crack The Egg!

 

Posted on October 19, 2009
Valentine Nancy

 

Sony doesn’t lack any imagination when it comes to promoting their new high definition game console, the PS3 Slim. Smaller and lighter, Sony wanted to highlight these new characteristics by putting a street marketing operation into place.

Sony placed giant eggs the middle of Dublin, eggs with great surprises in them: a free PS3 Slim in each of them!

But watch out! Even if many were amused by the sight of the giant eggs, many didn’t think there was actually something in them. The curious ones that dared breaking them were not disappointed! They walked away with a free PS3 Slim.


Add This

Sources
- ps3gen
- The original post on culture-buzz.fr
- Translated by H. Turner

Image sources
- ps3gen
- YouTube



 

Comments

No comments

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

ArcelorMittal Bares Economic Bones in Season 3 of Web Show

ArcelorMittal, the world’s largest steelmaker, is sharing how it was affected by the economic crisis in season three of its web series, managed by our agency Vanksen. The season kicked off today with a video entitled "Emerging from the Crisis," which covers (...)

 
 

Lady Gaga: One Artist Who Goes Consistently Viral

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually exclusive. And as her rabid fanbase grows — with pretty heavy representation from (...)

 
 

When Small Business Declares War on Big Business…

The social media and viral marketing experts, of course! This is the story of shustir.com (http://www.shustir.com/), a startup that provides online marketplaces to small businesses. Neat and notable features include a free storefront and low cost e-commerce (...)

 
 

Don’t miss the Marketing 2.0 Conference in Paris

Sixth Marketing 2.0 Conference co-organized by the Brand Science Institute and Vanksen on March 22 and 23 in Paris / Experts from Google, YouTube, Disney, Kodak, and Lufthansa discuss current developments in Social Media The topic of Social Media is (...)

 
 

Specsavers Appropriates Axe/Lynx’s ’Billions’

Axe-Lynx has blown its last few years of strength in the men’s care industry — an arena in which it was fairly new and surprisingly successful — proving itself a one-trick pony: use our product, and the women will flock to you like helpless pheromone-enslaved (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan