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Susan Boyle Reverses The Trend Yet Again

 

Posted on December 10, 2009
Kristen R.

 

Susan Boyle, known for her dreamlike debut and musical triumph in an industry more and more controlled by an obsession with youth and a very limited perception of beauty, has once again reversed a trend this year: her fans would rather buy her CD than download the album online.

The "I Dreamed A Dream" album by Susan Boyle has sold 701,000 copies in the United States (source: Nielsen SoundScan). Only 6% of the sales were via download, a number far below average in the music industry. To compare: in 2006, CDs represented 94% of sales, whereas by 2009, they only represented 77%.

Why is it that Susan Boyle fans would rather buy the CD? Firstly, it happens to be an older audience that is often overlooked by the music industry, an audience that would rather have a physical copy than a virtual one and for whom buying online has not (yet) become second nature. Secondly, the Susan Boyle phenomenon has affected many people for many different reasons. By buying the CD, they feel that they become part of the phenomenon.

"I Dreamed A Dream" is already a global sensation, It is the fastest-selling album in the U.K. and 3 million albums have been sold worldwide. Kevin Ball, vice president of the Hastings Entertainment American music chain, expects the album to remain its No. 1 through the holiday season. The video of Susan Boyle performing "I Dreamed A Dream" has been viewed 310 million times on YouTube, making it a true viral phenomenon.

What is Susan Boyle’s key to success? A beautiful voice, an unusual appearance, an authentic and interesting personality, and a Cinderella story that inspires people throughout the world.


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Sources
- nytimes.com
- The article on "The Susan Boyle Phenomenon" on culture-buzz.com
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source
- nytimes.com



 

Comments

1. Friday 11 December 2009 attime 23:00, by Tim :: http://www.tradewizz.co.nz

An excellent success story and shows that anyone can dream a dream and acheive that dream! Well done Susan and great inspirational story. Great bog!

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