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The Human Race Effect and Post-its

 

Posted on August 21, 2008
Juan de Dios

 

I bet people from Minnesota Mining and Manufacturing Company, better known as 3M, never imagined that their famous post-its would be used for anything but making life in the office all the more easier. But, as we can see from the following viral video by BBDO Argentina, these sticky stacks of paper are more than mere office companians.

This video is part of the Nike+ The Human Race campaign we mentioned just a while back. It seems that everyone is getting excited about the race and viral videos are popping up everywhere the Human Race is set to take place. Just check out this one between rivals Ohio and Michigan State:

The Nike+ website created for this special occasion is definitely original. And, here’s hoping that Argentinian imagination will inspire you to use your creativity and be just as original...Who knew life in the office could be such fun?


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Sources:
- adlatina.com
- The original article on culture-buzz.es
- Adapted by Lucia Catania


 

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