Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

The Jump-into-jeans by Levi’s

 
 

Have you seen that funny viral video featuring guys jumping into pairs of jeans?

Probably, yes, as this video has hit nearly 2.5 million views on YouTube in only one week. What are the reasons for the video’s success? It is amusing, entertaining and there is only a slight Levi’s branded feel behind it. “We didn’t want to overtly brand it as Levi’s” said Erica Archambault, head of public relations at Levi Strauss. "We wanted people to discover it on their own."

This viral video was created to promote Levi’s line of zipperless, button-fly jeans. The campaign was realised by the San Francisco-based agency ’Cutwater. In the blogosphere, controversy has rapidly arisen due to its resemblance to the Ray-Ban campaign created by "Cutwater" in conjunction with the "Feed" agency.

See the similarities? Obviously the same story and target audience of “brand lovers”. Nevertheless the jumping into jeans video seems to be without enhancement and/or visual effects and it underlines a "reality" effect which is not present in the Ray-Ban viral.


Add This



 

Comments

1. Saturday 31 May 2008 attime 16:07, by AdLover :: http://www.feedcompany.com

Yeah, the similarities are obvious. Same agency, same director, and the same video seeding firm Feed Company. It’s even on their website.

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Top 5 Ads of 2008: Skittles, Obama, CNN, NBA and Nike

As the new year has just started, it’s time to look back on last year’s accomplishments. The world of marketing follows the same rules. It’s a good time to analyze which ads were the most successful, which media format is the most lucrative, what new trends have (...)

 
 

Tsunami Sushi Bars’ Giant Sushi Roll

I love sushi! Salmon and squid sashimi are two of my favorite things to eat. Despite loving sushi, I’m not sure if the “bigger is better” policy is very practical with sushi. The bigger the roll, the more complicated it is to eat with chopsticks, I find. I’d (...)

 
 

Alka Seltzer: The Hangover Remedy

Over the course of your drinking years, I’m sure you’ve decided upon your favorite hangover remedy; for example, a banana milkshake, ginger, tomato juice, or in the case of my friend John, a 5k run. But, have you ever thought about Alka Seltzer? It’s designed to (...)

 
 

A UK Website Rating System?

In 1996, the US Congress and the FCC introduced the TV Parental Guidelines system which began rating TV programs in order for parents to better control what their children watch. This has been an effective way to keep children away from TV violence, explicit (...)

 
 

CPB Shred School – Guitar Tutorials

Each year at Crispin, Porter & Bogusky, the holidays are always celebrated a little bit differently! This year was no different and the communications agency has created an innovative website far from what one would expect at a time when the rest of us (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Banners we Like
 
Talent Wanted
 
Super Intern Assistant Project Manager/Consultant Internship: Project Manager/Consultant Business Developer/Senior Web Consultant
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 


 


ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235