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The Puma Index: The iPhone Application

 

Posted on September 24, 2009
Valentine Nancy

 

Ever since THE crisis, the stock exchange has become a target for detractors of a certain economic model... But now, the latest "Lose your shirt" PUMA marketing initiative may be able to re-garner some sympathy for traders. And it will be the men who probably will come around first, as 5 bombshells undress and re-dress according to the stock market fluctuation in real time! The slogan? "If you lose your shirt, so do our models!" This is an excellent idea to show the entirety of PUMA’s catalog in a fun way. It obviously speaks more to men, but it is a great way to incorporate current events.

For explanation and images, check out the PUMA Index website.


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Sources:
- theindex.puma.com
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source:
- theindex.puma.com



 

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