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The Sprite Step Off Tournament

 

Posted on September 16, 2009
Aïcha Charpentier

 

Sprite has created the biggest stepping contest in history, Sprite Step Off. The prize for the winners: 1.5 million dollars!

Groups of students will battle each other in about 20 different American cities, celebrating passion, self-expression, the outdoing of oneself, entertainment and solidarity.

For more information on this kind of dance:

Covered by American national television, thanks to substantial media investment and its widespread reach and trendy character, this operation allows the brand to become an ambassador of a new form of art. Hats off to this communication strategy.


Add This

Sources:
- Sprite Step Off
- The original post on culture-buzz.fr
- Translated by H. Turner

Image source:
- Sprite Step Off



 

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