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The Sun Tears a Page Out of iPhone’s Playbook

 

Posted on January 19, 2010
Angela Natividad

 

UK rag The Sun tries drawing tech-savvy eyes back to printed news, using a campaign that uses iPhone’s design/simplicity ad format against it.

The so-called Sun Version 4.0, a play on its 40-year print run, boasts the following features:

  • 26-inch panoramic matt CMYK full colour display and photo-reel 3D graphics
  • Easy readability without reception, without contracts and without having to turn it sideways
  • Games come free!
Charming work by Glue/London. It probably won’t change habits forged by the tech revolution, but it pulls a heartstring in people that have always loved the smell and feel of ink and paper.

A tongue-in-cheek "There’s an app for that" variant appears below.


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Sources:

- Superfiction.net



 

Comments

1. Tuesday 19 January 2010 attime 15:52, by Dan Barron

So sad. Best this spot can hope for is that a few aging paper-readers like me take just a little bit longer to go paperless. Raging against the tide.

2. Wednesday 20 January 2010 attime 10:59, by Angela

That’s pretty much how I felt about it. It was a clever effort though.

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