Buzz & Viral Marketing Agency - Vanksen|Culture-buzz
 
English
 
Deutsch
 
Franæ ©s
 
Español
 
中国

BUZZ NEWS

 
 

The World’s Biggest Zoetrope by Sony Bravia

 

Posted on December 10, 2008
Julie Le Vacon

 

A zoetrope? What’s that? Well, ladies and gentleman, it’s the precursor to the cinema. The idea behind a zoetrope is to make images inside a wheel spin fast enough that the viewer has the impression he/she is seeing one single, moving image.

The electronics giant Sony has taken a new look at the old system on a much larger scale and obtained the Guinness record for the world’s biggest zoetrope. The Sony Bravia Drome is 50 feet in diameter.

You’re probably asking yourselves what spectators in Turin, Italy got to see inside the zoetrope. None other than Brazilian soccer star Kaka juggling his soccer ball. While the image is a bit simplistic, the overall concept is interesting: “make something new from the old.” (cf. adcoholic).

Journalists and the Guinness World Records team were invited to the zoetrope’s opening night, which helped create added buzz about the street marketing operation.


Add This

Sources:
- The article on culture-buzz.fr
- adcoholic
- Adland
- Wikipedia
- Adapted by Jessica Hartstein


 

Comments

1. Monday 5 January 2009 attime 07:27, by peter hudson

i am curious as to what your criteria is for “worlds largest” I have been making 3d stroboscopic zoetropes since 2002. 2004’s “deeper” (30’ diameter x 13’ high) http://www.flickr.com/groups/904556@N23/ 2007’s “homouroboros” (30’ diameter x 22’ high) http://www.flickr.com/groups/homouroboros/pool/ I’m not sure how you make your calculations, but I think these might be bigger. i am also suprised by how derivative sony’s shape is to 2007’s ’homouroboros’ Check it out

Peter Hudson

www.hudzo.com

2. Wednesday 9 September 2009 attime 05:41, by peter hudson :: http://current.com/1c9664c

although the barrier is 50’, the actual working zoetrope is only 30’ and only 10’ high you lose sony see the real deal at www.hudzo.com it actually has a narrative, not just a kid kicking a ball nice try though how much did thta thing cost?

Add a comment

Pre-moderation
 

This forum is moderated beforehand: your contribution will only appear after being validated by a site administrator.


Any message or comment?
 


Text of your message:
Who are you? (optional)
 



Hypertext link (optional)
 

(If your message refers to an article published on the web or to a page providing further information, please enter the title of the page and its URL below).


Subject:


URL:


 

Verification code :
 
 

Please enter the verification code :

 Code 

 
 


Other articles from this section

 

Useful Stuff You Do, and Don’t, Know About Chatroulette

Roger Moore of RJMetrics recently wrote a detailed guest post on TechCrunch about some Chatroulette fun-facts. This video explains, more or less, what Chatroulette is (don’t you wish Jon Stewart made washing machine video demos?): The Daily Show With Jon (...)

 
 

Logorama Takes Oscar for Best Animated Short Film

We should’ve mentioned this sooner, but it’s never too late to pay an accolade. Short film "Logorama," the lovechild of French filmmaking group H5 (composed of François Alaux, Hervé de Crécy and Ludovic Houplain) and the first short film they’ve created from (...)

 
 

ArcelorMittal Bares Economic Bones in Season 3 of Web Show

ArcelorMittal, the world’s largest steelmaker, is sharing how it was affected by the economic crisis in season three of its web series, managed by our agency Vanksen. The season kicked off today with a video entitled "Emerging from the Crisis," which covers (...)

 
 

Lady Gaga: One Artist Who Goes Consistently Viral

Since the debut of The Fame, Lady Gaga (@ladygaga) has positioned herself as a wünderkind in personal branding and a social media adept — two traits that we don’t consider mutually exclusive. And as her rabid fanbase grows — with pretty heavy representation from (...)

 
 

When Small Business Declares War on Big Business…

The social media and viral marketing experts, of course! This is the story of shustir.com (http://www.shustir.com/), a startup that provides online marketplaces to small businesses. Neat and notable features include a free storefront and low cost e-commerce (...)

 
 


More articles...



 
Nos Flux
 

 
 
 
Blog Navigation
 
Our interviews
 



Talent Wanted
 
SUPER COMMUNITY & PROJECT MANAGER (...)
Toutes les annonces » 
 
 
Contact

New York

+1 212 537 5059

Paris

+33 1 55 33 89 00

Worldwide contacts » 
 
ss_blog_claim=1e3ad9f0ed67b38d5dba28eea5674235 Videos we like
 






Become a fan