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The official website of the Axe campaigns

 

Posted on November 10, 2008
Mathieu Picault

 

Bom Chika wah wah! Axe has returned to take us on a bit of an Axe victory lap! At the lynxeffect.com.au website you can find a good number of the brand’s campaigns. The website helped us discover campaigns we hadn’t yet heard of, too.

The dynamic interface provides precise information about the campaigns in its “Reveal all” section. The “Boss Mode” section provides information on the campaigns’ development and the projects’ profitability.

The majority of campaigns here are a mix of videos and advergames. Like this little game for Lynx 3 (a mix of 2 Axes for maximum effect), which must have been an enormous amount of work for the creative team.

We can also find some of the most-liked campaigns such as the famous Chocolate man and Bom Chicka wah wah. Both their videos and little games are available at the website.

It bears mentioning that the website doesn’t really have anything new. I guess we’ve gotten spoiled by Axe’s usually surprising and innovative campaigns. Take, for example, the well-played ad done for Axe Seco Ultra Focus.

We are pleased to be able to dedicate this article to one our colleagues, via the personalization feature on the website: “sign this girl.”


Add This

Sources:
- The article on www.culture-buzz.fr
- lynxeffects
- Adapted by Jessica Hartstein


 

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