BUZZ NEWS

Thierry Mugler presents Naomi Watts

Posted on October 23, 2008
Mathieu Picault

Fashion and perfume creator Thierry Mugler organized an event for the launch of the new line of Angel products in cooperation with Vanksen/Culture-Buzz agency.

Angel, the perfume … A delicious Hollywood fairy tale from Thierry Mugler on Vimeo

To start its 2.0 and TV (see the making of here) launch off strong, the campaign began with a day of brand workshops for a group of handpicked bloggers. The bloggers got the chance to see the brand’s new video staring the new face of Angel, Naomi Watts. This event was organized by BuzzParadise, our platform to connect brands and bloggers, in order to help generate traffic to the angel.thierrymugler.com website. The site describes the line of products and introduces the Australian actress as the new face of Angel. The French version of the site also offers visitors the chance to enter the “ Contes Etoilés ” contest.

If you can speak French and would like to participate, form a team with 3 of your friends. Together, the four of you should then describe your most beautiful vision of Angel’s universe. The most “inventive, creative, and poetic” entry will win a trip for four to the Moroccan desert. Runners up could win a number of other Angel line prizes. Keep in mind that this content relies on Internet visitor votes, so don’t forget to be creative and stand out from the other teams. This is an artistic game that beats the ever popular sweepstakes scheme. Here it’s not luck, but rather your eloquence and poetry that will win you the trip!

This isn’t Mr. Mugler’s first word of mouth attempt. Recently, the talented creator made a call to all Second Life artists to create an artificial island: the Island of Dr. Muglerstein.