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TicTac’s Impromptu Street Band

 

Posted on January 15, 2009
Jessica Hartstein

 

Tired of being warned, “don’t try this at home”? Well, TicTac has just come up with a street marketing initiative in Uzbekistan that you may just want to try at home, on the street, or with your garage band! Ever notice how much noise your TicTac cases make in your purse or pocket as you walk around town? Ever envisioned you could make musical instruments out of them? How about create an impromptu street band with them? For those of you not creative enough to think of it yourself, here is what it could look like:

I’m a really big fan of the TicTac drums and incredibly impressed that everyone managed to keep the rhythm! It’s been a while since I bought a pack of TicTacs, but this video has inspired me to pop some of that minty goodness into my mouth. Whether I’ll remember that the next time I’m at the store is a whole different question, though. But, for the moment, mission accomplished, TicTac.

I’m a fan of street marketing initiatives that unite people, get them involved, and let them live a unique experience. This TicTac street band effort does just that! It also reminds me of the Flossie.com Man Vending Machine we wrote about a few months ago. Flossie.com put up a man vending machine, offering real men in 6 flavors (foreign, romantic, rich, action, classic, perfect). It not only collected girls around it, but got them dates, too. Talk about a unique experience!


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Comments

1. Monday 19 January 2009 attime 09:24, by Damien :: http://damiblog.fr

Wahou, this video is so cool. Tictac was not a fun brand, but this prove that we are wrong. Nice performance for Mr Tictac.

2. Monday 19 January 2009 attime 21:16,

Lots of fun! Shared via Twitter...

3. Tuesday 28 July 2009 attime 08:12, by tulter

see more wicked videos from this tic tac dud here; http://www.youtube.com/watch?v=YJQnmxqjHi8 - clip from sweden

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