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Top 5 Barack Obama’s Viral Marketing

 

Posted on October 20, 2008
David Billion

 

Barack Obama is the 2008 marketer of the year, all categories combined. With the help of his teams, he has created an unprecedented multi-channel communication strategy. No ifs, ands, or buts about it, Obama is everywhere: more than 1,600 videos published on his YouTube page, his own Twitter, Facebook, MySpace, etc…and we can’t forget to mention all the content that Obama supporters have unofficially created for their presidential candidate.

1. The "HOPE" poster

2. www.barackobama.com

The barackobama.com website is an excellent "best study" about political communication. Some have criticized its lack of graphic creativity, but others have stressed its user-friendliness. The site has:

- a detailed description of Obama’s plan and stances on the issues
- a tax savings calculator
- a social network
- online donation capability: "Donate and get a gift"
- goodies to customize your computer
- online supporter store
- event invitations
- personalized page
- links to: Facebook, Myspace, Youtube, Flickr, Digg, Twitter, eventful, Linkedin, blackplanet, faithbase, eons, glee, MiGente, MyBatanga, AsianAve, DNC Partybuilder
- one section dedicated to putting an end to Obama smears: www.fightthesmears.com
- etc.

3. www.thegreatschlep.com

“If you knew that visiting your grandparents could change the world, would you do it?” This is the question that Jewish comedian and Obama supporter Sarah Silverman posed to young Jews in her The Great Schlep video, in which she tries to convince young people to visit their grandparents (or older family members) and convince them (especially if they live in Florida) to vote for Obama. The video was a huge hit, getting 7 million views in just 2 weeks.


The Great Schlep from The Great Schlep on Vimeo

4. Viral videos

- The obamain30seconds.org UGC contest generated 1,100 video submissions and more than 5.5 million voters. The winner will get to see his/her video broadcast on TV.

- Vote Different: Parody of an Apple commercial from 1984 got 5 million hits.

- Negative ad against McCain

Many Obama ads have featured his competition to the White House. One of the most recent ads is a compilation of media quotes criticizing the Republican candidate.

5. Video game advertising

The presidential candidate is the first to buy ad space in a video game.


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Comments

1. Tuesday 21 October 2008 attime 09:48, by omer rosenabum :: Only 2 weeks to go

Only two weeks to wait until we will be able to see rather the use of social media in political campaigning helped not only Obama, but the whole American democracy as it influenced young people to vote.

2. Tuesday 21 October 2008 attime 10:13, by david

I hope that the result of the elections will be based on the issues.

By the way, Barak Obama was voted Ad Age’s Marketer of the Year.

3. Tuesday 21 October 2008 attime 10:29, by bm

My favorite is the unofficial: Sarah Silverman: Grope for the Future!

A parody of the Obama "Hope" poster.

4. Tuesday 21 October 2008 attime 10:35, by henri

@ bm : Sarah Silverman rocks !

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