BUZZ NEWS

Vanksen | Culture-Buzz Now Offers Viral Video Seeding Services with a Guaranteed Number of Views!

Posted on March 20, 2008
Alessandro Anderes-Bologna

Vanksen/Culture-Buzz is proud to announce its new viral video seeding program, with minimum reach guaranteed! Once videos have been evaluated and approved by our experts (or produced by us directly) we will vouch for a minimum guaranteed number of views, within a specific time frame and territory, or your money back!

Most marketers today, whether brands or agencies, require the elimination of uncertainty, which somehow runs contrary to the very idea and reality of buzz communication. Furthermore, advertisers are asking for a minimum guaranteed reach for their online viral campaigns.

Solving that equation, Vanksen’s new video seeding program eliminates a significant portion of this uncertainty. By doing so, we provide a guaranteed maximum cost per contact to advertisers (fixed budget / 100,000+ guaranteed views).

Even better: when the minimum number of views is reached, we keep running the campaign at no additional cost. So the cost per view keeps decreasing as the reach increases naturally (through viral propagation). The benefit? A guaranteed launch at a fixed cost, and a cost per view that keeps decreasing over time.

This is made possible thanks to our extensive global network of influentials and bloggers, supported by our expertise in viral communication! Geographically, Vanksen | Culture-Buzz operates in the US, Europe and Asia, with brands and agencies, who can now successfully launch their viral video campaigns both domestically and internationally!

Our methodology?

Analysis of the viral hook (or production) of the video(s)
Pre-testing of the video(s)
Selection of portals to spread the videos
Control of audience via geographical IP address
Hosting on a high access server
Highly evolved tracking and monitoring
Full reports with comprehensive analyses of the campaign

With the recent and ongoing expansion of the internet bubble, online brand communication is growing in quantity, quality and notoriety. Word of mouth has finally found a media realm that adequately propagates it in a fast, efficient and credible manner.

If interested, please feel free to contact us!

For the past four years, the Vanksen Group has been on the forefront of this evolution, via its communications agency Vanksen | Culture-Buzz, and BuzzParadise, its influential blogger relationship platform, where international brands are connected with bloggers, across 20 different markets (i.e. Nokia, SONY, Warner Bros., Canal+, Danone, Packard Bell, etc...). The group conceives, implements and promotes numerous marketing campaigns and spreads positive WOM: Viral Videos, Blogs, Seeding, Guerrilla Marketing, Viral Games, etc…