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WWF: 1000 Melting People

 

Posted on September 16, 2009
C. Werle

 

Global warming? Scientists talk to us about it, but it is difficult to believe in it and to imagine the consequences of such a massive phenomenon.

WWF Germany created this street marketing action to remind us that global warming is real and that time to find a solution is running out. To show this, the ecological organization placed 1000 people made of ice on the Gendarmenmarkt plaza in the German capital Berlin. They are all seated on their hands to symbolize the inactivity of governments in the face of this urgent global problem. A creative action that encourages reflection.

You can find more photos on the event’s Flickr page.


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Sources:
- Crackunit
- Flickr
- The original post on culture-buzz.fr
- Translated by H. Turner

Image sources:
- Crackunit
- Flickr



 

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