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WWF Indonesia’s Turtle Soup Bowls

 

Posted on November 18, 2008
Jessica Hartstein

 

How often do you run into turtles these days? Not very often, I’m guessing. As there are probably a million other species you never run into either, I’m sure the absence of turtles hasn’t been particularly concerning to you. However, it isn’t just a coincidence— turtle populations are down by 20%. This is mostly attributed to human consumption. Their eggs are eaten, their meat is made into satays, and their shells are illegally exported. The most popular turtle dish? Turtle soup.

The declining turtle populations are especially noticeable in Indonesia, which is home to 6 of the world’s 7 turtle species. Consequently, the World Wildlife Fund (WWF) Indonesia decided to organize a street marketing turtle awareness campaign. Their agency, Advantage Advertising Jakarta, arranged the street marketing in the turtle’s natural habitat: the beach. In order to reach as many people as possible, the street marketing stunt coincided with the highly-attended Rip Curl Surf and Music Festival in Kuta, Bali.

In an attempt to represent the walk that turtles make from their birthplace in the sand to the ocean, WWF lined up giant soup bowls leading to the water at the Kuta beach. The display certainly grabbed people’s attention, enticing them to want to learn more. WWF had anticipated as much and was providing information on the plight of turtles at a nearby WWF booth.

This was a wonderful idea that has touched far more than just the people lucky enough to have been at the Rip Curl Surf and Music Festival.


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Sources:
- DirectDaily
- Advertolog

Image sources:
- tw.zoomr.com
- deltazetabama
- DirectDaily



 

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