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Wonderbra’s viral billboard

 

Posted on August 20, 2008
David Billion

 

A while back, we gave you the scoop on a billboard campaign designed to bring together the best of the most well-endowed. Just to refresh your memory, anyone (women only of course) could sign up for the photoshoot and become the "next" anonymous Wonderbra model. Well, the moment you all have been waiting for has finally arrived: the Big Reveal!

And "D to G — Because we are more than a handful" is sure to grab your attention. You won’t need an explanation to get the double meaning.

To top it all off, a special event was organized on the very day of the Big Reveal. Some lovely ladies stripped down to their enticing undergarments for this very occasion. And boy did it catch the media’s eye: Marie Claire, The Sun, Telegraph, The London Paper...

The campaign’s hard-to-miss billboard has claimed its spot in the heart of London all to promote Wonderbra’s new D to G cup line. You can find it on the corner of Tottenham Court Road and Oxford Street.

For all of you just dying to see this advertising masterpiece up close, check it out on www.wonderbra.co.uk/world. You can navigate the "virtual billboard" and zoom in on each individual model to get your very own eyeful. The buzz created has definitely crossed British borders.

Wonderbra never ceases to prove its savvy advertising ways. Just take a look at its latest curvaceous proposal.


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Sources:
- wonderbra.co.uk
- The original article on culture-buzz.fr
- Adapted by Lucia Catania


 

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