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AUTHOR: Aïcha Charpentier


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The Sprite Step Off Tournament

Win 1.5 million dollars!

Sprite has created the biggest stepping contest in history, Sprite Step Off. The prize for the winners: 1.5 million dollars! Groups of students will battle each other in about 20 (...)

 
Posted on September 16, 2009

 
 

Fly Away With Ecuador Airlines

Escape through print...

Even though traditional media is losing its impact to newer forms of media, it is interesting to see that thanks to this campaign, there are still creative traditional print campaigns. (...)

 
Posted on September 14, 2009

 
 

Viral Videos & Blogs: A Narrow Correlation

More lessons learned through the Evian Babies viral campaign

Recently, in the article How to optimize the use of viral videos, illustrated by the Evian Live Young campaign, we explained to you the importance of content and follow-up. However, (...)

 
Posted on September 14, 2009

 
 

Social Networks Are For Parents, Too

Or how to track your children on Facebook and Twitter

At Vanksen, as you well know, we attribute a great deal of importance to social networks due to their preponderant place in communication, Web marketing, politics (Are Social Networks (...)

 
Posted on September 10, 2009

 
 

The iPhone Application Market Takes Off

Mobile marketing numbers skyrocket...

For two years (already!), we have had the pleasure of discussing the multitudes of mobile applications generated across the world. This niche has considerably developed and has become (...)

 
Posted on September 4, 2009

 
 

How To Optimize The Use Of Viral Videos

The Evian Live Young case

Today, companies profit fully from the popularity of viral videos to create buzz and to promote their products. This means of communication is growing exponentially. In the meanwhile, (...)

 
Posted on September 2, 2009

 
 

Brazen Careerist: An Umpteenth Professional Network?

Unveil more than just a simple resume

In the context of the economic crisis and the era of the third millennium, to find a job, a simple written cover letter has become basically obsolete, as we had discussed pertaining the (...)

 
Posted on September 1, 2009
1 comment

 
 

What Are People Tweeting About?

Six different uses identified by Pear Analytics

While journalists and a certain number of professionals praise the merits of Twitter, a study done by Pear Analytics presents us with their figures on the six main uses of this (...)

 
Posted on August 31, 2009

 
 

Skof’s Borderline Talent Contest

Show the world your crazy skills

Most communicants have a tendency to surf on trends and use previously successful concepts. In this circle, advertisers had redone the JK Wedding Viral Video. It is the same for the (...)

 
Posted on August 28, 2009
1 comment

 
 

Advertising Him: A Human Billboard

Tom French sells his body to brands

AdvertisingHim.com has just launched the concept of "Body Advertising"; to tattoo the entire body of Tom French with advertisements. His body will be divided into 5,000 spaces, with a (...)

 
Posted on August 27, 2009

 
 

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