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Nokia Partners-Up with WWF

Pandas invade Paris…and the N96 gets a makeover

The WWF has spent 35 years in the fight for land and species preservation and 35 years in the fight to save the world’s biodiversity. Today, the World Wildlife Fund’s emblematic symbol, (...)

 
Posted on July 31, 2008
 
 

The Non-Blinking Woman Record

A Bronze Lion for Carre de Chocolat

You probably all know some "amusing" reality show from Japan where people attempt to break world records. This idea was used in a commercial for Carré de Chocolat in which a Japanese (...)

 
Posted on July 1, 2008
1 comment
 
 

Rampenfest: how to launch a car "to" America

A successful viral campaign by BMW - typically German?

You probably know the Oktoberfest in Bavaria, but do you also know the Rampenfest? The Rampenfest takes place in Oberpfaffelbachen, a beautiful, dynamic agricultural village in (...)

 
Posted on June 10, 2008
3 comments
 
 

Brandtags

What is your brand’s reputation?

Toyota, BBC, Jägermeister, Bic. What is the first idea that pops into your head when you hear one of these names? A new application is available on the internet that allows visitors to (...)

 
Posted on May 29, 2008
 
 

The Jump-into-jeans by Levi’s

Levi’s makes people jump into jeans

Have you seen that funny viral video featuring guys jumping into pairs of jeans? Probably, yes, as this video has hit nearly 2.5 million views on YouTube in only one week. What are (...)

 
Posted on May 19, 2008
1 comment
 
 
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Elizabeth Arden: Believe in Britney

Britney Spears launches her new perfume

For the launch of the new Britney Spears perfume “Believe”, a website called “I believe in Britney” was created. It is available in 5 languages and allows "Britney" fans throughout the (...)

 
Posted on May 7, 2008
 
 

Ralph Lauren presents a special touch screen (GB)

The shop of the future

Ralph Lauren is again offering a special experience, after its successful action last year in New York, which consisted of letting people shop via a touch screen. During a marketing (...)

 
Posted on March 3, 2008
 
 

Advergame : Pepsi Nexgames

Walls made of ice blocks

The ideal strategy for relieving stress – smashing ice blocks… For one of its Japanese products, Pepsi has launched Pepsi NeX, an advergame in which the players can smash blocks of ice (...)

 
Posted on December 11, 2007
 
 

Lancôme asks: ”Who loves men?”

So, who does?

This question was at the centre of a launching action for the anti-aging cream by Lancôme Men in March 2007 (we reported about it here) which targeted urban men of high purchasing power (...)

 
Posted on November 26, 2007
 
 


 
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