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AUTHOR: Baptiste Roynette


Baptiste Roynette

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Sarenza Gets Girls Running

The high-heeled sprint

Last Friday, the French online shoe store Sarenza, with the help of DContract, offered the first high-heeled relay race in France to 32 teams of 3 high-heeled clad women. The idea was (...)

 
Posted on November 25, 2008

 
 

Come as you are: McDonald’s Viral Video

Image campaign pre-launch

McDonald’s France just released viral videos as part of a pre-campaign launch for a new image campaign. The new campaign’s slogan is “Come as you are.” McDonald’s and its agency BETC have (...)

 
Posted on November 6, 2008
2 comments

 
 

Office Max’s Sticky Note Fireworks Display

EepyBird brings some fun to the office…

After the famous Diet Coke and Mentos videos, the scientists at EepyBird are now giving us an entirely new experience. In partnership with Office Max, ABC Family, and the star of (...)

 
Posted on September 18, 2008

 
 

Windows Mojave vs Windows Vista

The story behind the next true-false OS created by Microsoft

The first campaign carried out by Microsoft’s new communication agency Crispin Porter + Bogusky has come up with an alternative way to enhance people’s image of its operating system (...)

 
Posted on August 5, 2008
7 comments

 
 

Skype Launches Video Laughter Chain

Laughing on the webcam is possible

Nice initiative on the part of Skype to get people talking about their newest software version. The VoIP software is launching a new viral marketing initiative with the aid of The Viral (...)

 
Posted on July 8, 2008

 
 

It’s time to fly: launch of the "Times of India"

India vs. India – a 360° campaign for a a national cause

Although considered by many to be a “developing” or “emerging” country, with over 1 billion people, India is the world’s biggest democracy, producing brilliant students. Recently this (...)

 
Posted on May 20, 2008
1 comment

 
 

Kisses for the world (Spain)

Desigual organises an unusual festival

Desigual Kiss the World was a buzz created by the Spanish fashion brand Desigual in Barcelona last year. In May 2007 the brand organized a special event in order to generate word of (...)

 
Posted on March 19, 2008
1 comment

 
 

Coca Cola Zero between advergame & brand engagement

Fast cars for football fans (Germany)

For the Euro 2008 Soccer tournament, Coca Cola Zero created one of the best advergames that we have seen so far this year. This creation mixes a good interface, video, 3D effects and (...)

 
Posted on February 22, 2008

 
 

MacHeads, the film for Mac fans

Mac, a new life?

Here is the trailer for a new film called "MacHeads". If you want to find out more about the special world of Apple, "Mac Addicts" and fans of Steve Jobs, you will surely enjoy this (...)

 
Posted on February 13, 2008

 
 

Vans and Apple go skateboarding

All you need is an iPhone and two agile fingertips...

The idea of the Vans Finger Fracture skateboarding game and its claimed release for the iPhone is in fact a myth. The game is presented as if you just needed to choose a pair of Vans, (...)

 
Posted on February 13, 2008
2 comments

 
 

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