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AUTHOR: Cécile Lorenzini


Cécile Lorenzini

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The Apprentice: LifeLock Puts You On Screen

A viral campaign by Vanksen USA

LifeLock protects its customers against identity theft, a real phenomenon in the United States. This advertiser, very present across the Web has chosen Vanksen USA to viralize their (...)

 
Posted on April 22, 2009

 
 

Goodbye Mary...

A viral marketing parody by SlateV

So just how far could viral marketing go? This funny SlateV video shows us. In the short video, Goodbye Mary, Marc explains to his 3-month girlfriend Mary that their relationship was a (...)

 
Posted on November 3, 2008

 
 

James Bond and Coca-Cola Zero, Zero, Seven

Quantum of Solace: Vodka Martini or Coca-Cola?

The new Coca-Cola Zero commercial made for TV and movie theaters was made in partnership with the producers of “Quantum of Solace,” the newest James Bond film set to open in British (...)

 
Posted on September 19, 2008

 
 

Leica Turns to Street Marketing

"The pixel dog:" Simple but effective and definitely worth a (...)

Leica has jumped on the street marketing bandwagon for the launch of its new digital camera. Instead of providing long-winded explanations of camera features on paper like a lot of (...)

 
Posted on August 1, 2008

 
 
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Footbo.com: The First Social Network Dedicated to Football

Facebook inspires the world of football

Social networks have sprung up like mushrooms in all shapes and sizes in recent years. MySpace and Facebook have inspired the creation of other networks targeting people who like all (...)

 
Posted on June 12, 2008
5 comments

 
 

Webisodes Foxtel: How to Choose Your New HD TV?

High definition – same space, more pixels!

Foxtel, an Australian chain, communicates using webisodes in order to present its new high definition programs. Instead of a summary explaining HD TV, we meet character pixels and (...)

 
Posted on January 18, 2008

 
 


 
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