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AUTHOR: Christophe Debast

Christophe Debast

Find all articles written by Christophe Debast

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Play—the New Fragrance by Givenchy

Justin Timberlake: the new face of Givenchy’s cologne

There’s been a new aroma in the air since September 5th: Givenchy Play. For the launch of this new fragrance, Givenchy has decided to mix music with sensuality. The launch is a dual (...)

Posted on September 22, 2008
1 comment

Perfect Woman – An Invention by PHILIPS

How to find her – or at least how to seduce her

On May 26 2008, two robotics researchers for the company AI Robotics announced that they would soon commercialize the very first robot-woman on the web. Etienne Fresse and Yoichi (...)

Posted on June 18, 2008
7 comments

Apple MacBook Air: Original and Copy

A beautiful parody

A few days ago we discovered an advert on the web for one of the latest Apple computers: the "MacBook Air." For those who have not yet seen it, here it is: As usual some members of (...)

Posted on January 18, 2008

Mercedes on the Road to Prevention

Mercedes between marketing and service to the public

Nowadays cars possess all kinds of systems to assist drivers such as anti-lock braking systems, inbuilt electronics or GPS. But even though the latest car models feature headlights (...)

Posted on January 3, 2008

This Year’s Guerilla Marketing on Video

Check out the “guerilla compilation 2007"

As seen at the end of every year the summary of 2007 ads is popping up everywhere. The time to look back however is especially perfect as you get to rediscover things and wonder how on (...)

Posted on December 28, 2007

Men are Weak - Mercator Insures

A daringly visual viral operation

The insurance and investment company Mercator has orchestrated this street marketing campaign. The power of this viral video is definitely its message and the way this has been put into (...)

Posted on December 20, 2007

Dell Makes the Screen Burst

Crtl C, Crtl V for Dell

How can you promote a computer in an aesthetic way, even if your company is not called Apple? The brothers Snorri have the answer, to be seen in this spot of theirs for Dell. The (...)

Posted on December 12, 2007

Guerilla Advertising for the Launch of the Latest DVD by (...)

No arm, no DVD

As an advertisement for the launch of the film « Death Proof » by Quentin Tarantino on DVD, fake arms were deposited in the streets of Amsterdam. A great concept and an excellent (...)

Posted on December 7, 2007
1 comment

When Humanitarian Organizations Go Viral

Humanitarian marketing is en vogue

A few weeks ago, the second spot by Dove had turned public attention to the protection of children. It shows a little girl who is bombarded by the media with images of today’s concept of (...)

Posted on November 22, 2007