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AUTHOR: Coralie Franiatte


Coralie Franiatte

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Energyville, a Sim City-Like Application for Understanding (...)

Chevron creates an advergame about energy problem

At a time when the price of gasoline is alarming, the second biggest US oil company, Chevron Corporation, launches an advergame— Energyville—with the goal of explaining, in a more (...)

 
Posted on July 23, 2008
1 comment

 
 

First Second Life, Now Google Lively

Is the future of instant messaging in the virtual world?

Google has just launched Lively, its 3D virtual world, and in the blink of an eye it has already started competing with leader Second Life. But why is Google, the leading search engine, (...)

 
Posted on July 18, 2008
5 comments

 
 

Viralcom: Internet Viral Video Producer

Joey and David introduce you to the buzz industry

Of course you’ve heard about what happens if you mix Mentos with Coca-Cola. You’ve probably even tried doing it! And more than likely you’ve seen a video of it on YouTube. But did you ever (...)

 
Posted on July 2, 2008
2 comments

 
 

Gory street marketing for Kill Bill

TV2 New Zealand advertises Quentin Tarantino’s new film

To promote the launch of the film Kill Bill on TV, the TV channel TV2 New Zealand conducted a street marketing campaign on one of Auckland’s main streets, this was designed by (...)

 
Posted on June 9, 2008

 
 

Volvo C30: "pimp my ride" on the web

Driving in the era of personalization

The Swedish car brand Volvo recently decided to let its clients personalize their own Volvo C30’s in order for them to make it look just the way they want it to. You can do so on the (...)

 
Posted on June 5, 2008
1 comment

 
 

Rania queen of Jordan speaks on YouTube

Using social media to fight prejudice

Queen Rania of Jordan recently launched her own YouTube channel. She wants to use this new media in order to break down stereotypes of the Arab world. This is an opportunity to discuss (...)

 
Posted on April 29, 2008

 
 

Sony WALKMAN® Launches a New Version of its Community Website!

Sony and the Inrocks organize a night out

Last June Sony France invested big time on Parisian walls. Thanks to cling-rites and some eye-catching images, a real street marketing operation was put into place in order to announce (...)

 
Posted on March 26, 2008

 
 

A new campaign for Sony Bravia?

The colourful rabbits are back…

We have previously presented the brightly colored campaigns of Sony Bravia to you (if you don’t remember you can check out the articles here and here). We have spotted a new teaser on (...)

 
Posted on March 13, 2008

 
 

Multi channel marketing for Orange: advergame & GPS (UK)

Take the bull by the horns to go to Glastonbury!

Orange has now offered to amuse us with a creative advergame to promote the British Glastonbury Festival of Contemporary Performing Arts . The point of the game is to guess exactly (...)

 
Posted on March 5, 2008

 
 

Street art & guerilla marketing (Netherlands)

The colors of the rainbow in the street!

Brands are not the only entities that use street marketing. Artists, too, are now invading streets and alleys with large scale creative marketing actions. The artist Henk Hofsra (...)

 
Posted on February 25, 2008

 
 

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