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Forrester study: luxury brands conquer the internet

Benchmark: Luxury Sector eBusiness Adoption

Forrester Research, the group specialized in market studies, has just published the study “Benchmark: Luxury Sector eBusiness Adoption”, the first document of the series”Online Luxury And (...)

 
Posted on June 9, 2008
1 comment
 
 

adidas unites the East and West Coasts

Giant Superstar sneakers tour the US

Adidas recently launched a huge advertising campaign called adidas: Celebrates Originality. The famous brand with the three stripes has decided to continue its action throughout the (...)

 
Posted on April 30, 2008
 
 

Sony’s Miami Foam City is online

Foam everywhere for images.like.no.other.

Sony is one of the brands we frequently report about on Culture-Buzz - we told you about the brand’s latest campaigns here and here for example. Now Sony has produced a new commercial (...)

 
Posted on April 15, 2008
 
 

Google Video: real life live search (Germany)

The Brandenburg Gate goes Google

Google and alternative marketing campaigns go together like peanut butter and jelly. After the user generated content competition for Gmail, the artistic viral video for Gmail Russia (...)

 
Posted on April 4, 2008
 
 
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Share the Experience20 (France)

A surprise invitation to an interactive experience

The Vanksen/Culture-Buzz agency is launching a new campaign! The film supporting the campaign was produced by CAID Productions. A teaser is being passed around online that gives you a (...)

 
Posted on April 1, 2008
 
 

The VIRAL FILM FESTIVAL on Times Square

“Classic” communication for a 2.0 event

A little while ago we informed you about the first VIRAL FILM FESTIVAL, an event that is co-organized by Vanksen-Culture-Buzz and BeFilm the Underground Festival. This festival will (...)

 
Posted on March 26, 2008
 
 

Tide to go: microsite and consumer generated media

How to silence the talking stain

During the Super Bowl Procter and Gamble aired a 30 second advertisement for its instant stain remover Tide to go. It would have been easy for the brand to leave it at that – let’s not (...)

 
Posted on March 20, 2008
 
 

Is McDonald’s racist? (Sweden)

A shocking ad – until you read the small print

At first sight the new advertising campaign for McDonald’s in Sweden gives you quite a shock. It’s hard to believe one’s eyes, but there it stands, in bold print: “We don’t hire Turks, (...)

 
Posted on March 14, 2008
1 comment
 
 

Google Russia: Learn how Gmail works

Impressive email art in real life

To promote the Gmail e-mail service in Russia, Google Ru has turned to Saatchi Moscow (Publicis) to assist them in the launch of a very creative and artistic video (involving buckets of (...)

 
Posted on February 27, 2008
1 comment
 
 


 
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