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AUTHOR: Didier Vassout


Didier Vassout

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"Google Going" Takes On Microsoft

A message a day by Google Apps!

The growing rivalry between Google and Microsoft was kicked up another notch after Microsoft launched its "Office 2010: The Movie" and signing a contract with Yahoo resulting in an (...)

 
Posted on August 6, 2009

 
 

Facebook: Total Growth?

The latest statistics on social network use

Following the different statistical studies of Facebook’s audience through demographics, O’Reilly Media delights us with another study done by country and region. Facebook continues its (...)

 
Posted on August 3, 2009

 
 

Cast Spells on Twitter With Harry Potter

A magic application to enchant your followers

In order to promote and create buzz around the latest installment in the Harry Potter series, Harry Potter and the Half-Blood Prince, Warner Bros has launched harrypottertweet.com. (...)

 
Posted on July 24, 2009

 
 

Nike Chalkbot: Become A 2.0 Supporter!

Support the Tour de France cyclists... with chalk

Supporting the Tour de France is an activity characterized by a high degree of interactivity: scanning the pack for your favorite cyclist’s jersey, applauding the yellow jersey as he (...)

 
Posted on July 14, 2009

 
 

Pringles Ambush Marketing at Wimbledon

Advertising at an event without being an official sponsor

How does one associate a brand to a sporting event without being an official commercial partner or sponsor? By ambush marketing! Almost 24,000 cans of Pringles were distributed to (...)

 
Posted on July 9, 2009
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