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AUTHOR: Elise Madoz



 
 

IKEA: Watch out for the Pyjama Gang!

IKEA goes web in 2008 (France)

Just about everyone has heard of IKEA, but what many people don’t know is that IKEA also offers “business” solutions for small companies. To promote this offer the Swedish furniture giant, (...)

 
Posted on February 22, 2008

 
 

A Viral Video: AXE UK in Line with Dove

Girls in clothes, and they talk!

In the UK, AXE (known as Lynx) has launched a new advertising spot that is quite different from anything that we have ever seen from them. No super models in bikinis, instead, what do (...)

 
Posted on January 15, 2008
1 comment

 
 

Brawndo, the Thirst Mutilator!

The energy drink that doesn’t take itself seriously

Here comes an advertisement for Brawndo, a new energy drink launched on the market in the middle of December last year. Those who have seen the film Idiocracy should already be (...)

 
Posted on January 4, 2008

 
 

Apple and Mac Wish Merry Christmas!

Hello, I’m a Mac…

Here comes the latest spot of the campaign “Get a Mac” (we reported here). For the Christmas season the traditional actors representing Mac and PC have exceptionally been replaced by (...)

 
Posted on December 19, 2007

 
 

Unilever: Dove Stages “Body and Soul” (Canada)

A letter to “dear body"...

Here comes the latest Dove campaign in Canada, true to the spirit of self-esteem promoted by the brand and in line with its successful concept of “celebrating beauty through the ages”. (...)

 
Posted on December 18, 2007
1 comment

 
 

Rudolph Giuliani launches Team Rudy social network

The Facebook of the Republican Party!

A few days ago registration on the website ‘’Team Rudy’’ has been launched. This social network is more than a community of supporters for the Republican favourite in the United States (...)

 
Posted on December 12, 2007
1 comment

 
 

AXE VS DOVE Against Unilever

When self-esteem equals “Bom Chika Wah Wah”

The campaign “Evolution" by Dove is still fresh on our minds: a huge viral success with over 12 million views of the video on YouTube. Dove, riding on this success, has launched a (...)

 
Posted on December 10, 2007
2 comments

 
 

Happiness Factory 2 for Coca-Cola

Happiness Factory is back!

On December 5, a “blockbuster” trailer inviting spectators to discover the new film “Happiness Factory 2” by Coca-Cola is coming to French cinemas. If you have a look at the website (...)

 
Posted on December 3, 2007

 
 

Alternative Marketing on La Réunion (France)

Of tea and buzz

On the occasion of the first edition of the Fête du Thé, the first national Tea Party initiated by Maison de Thé Theodor, on the French island La Réunion you could see a strange individual (...)

 
Posted on November 30, 2007

 
 

David Blaine, Buzz Magician

A new round of magic buzz on the web

Once upon a time there was David Blaine, the magician "of the street", well-known in the USA, the David Copperfield of a new generation, with his very own style and tricks which he (...)

 
Posted on November 27, 2007

 
 

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