AUTHOR: Emmanuel Vivier

Vanksen’s Marketing 2.0 Trends for 2010

Social Networks, UGC, Mobile, Monitoring, Blogs, Influence: The (...)

2009 was a year riddled with economic crisis, the phenomenal success of Twitter and Facebook, and disillusionment over a panoply of existing economic models. Now it’s time to pause and (...)

Looking Back At The "Monitoring Social Media 09" Conference

Feedback on the e-reputation and buzz monitoring conference in (...)

Over 200 experts in e-reputation and buzz monitoring, advertisers and agencies all gathered for the Monitoring Social Media 09 conference in London, organized by Luke Brynley Jones, (...)

Burning Man: The Craziest Festival On The Planet

Art, music and free expression in the Nevada desert

Always on the cusp of discovery, Vanksen never gives up trying to find innovation and the most surprising events in France and internationally. This time, the destination was in the (...)

Ad:tech London: 10 Things To Remember

Impressions of the 2009 conference

This week, Vanksen traveled to the British capital to participate in the Ad:tech 2009 conference to speak about the ArcelorMittal Web TV launched two years ago by the global number one (...)

Cannes Lions 2008

Impressions from the 55th International Advertising Festival

With all the interesting seminars, workshops, screenings of nominated films and presentations of print and below-the-line campaigns, it’s hard to choose what to show you first… Here are (...)

Download or Win the Latest Book by Bzzagent’s CEO for Free

"The Word of Mouth Manual" by Dave Balter (Bzzagent.com)

Dave Balter, a friend of mine and the CEO of BzzAgent, one of the leading word of mouth marketing platforms in the USA, is about to publish his new book ""The Word of Mouth Manual". (...)

Buzz, Viral & Marketing 2.0: Our Presentation Slides

Following up the Marketing2.0 Conference in Paris (5-6th of May (...)

Since many of the people who attended the latest conferences I have been speaking at ( Marketing 2.0 Conférence in Paris, Word of Mouth Marketing Conference in Warsaw, ...) have asked (...)

God of War: Viral Video & Machinima User Generated Content

When video games play viral

Who said that video game fans don’t have a sense of humor? The video game God Of War has launched an original viral video to promote a user generated contest, inviting web users to (...)

A Short Introduction to WOM and Viral Marketing

Marketing 2.0 explained

Buzz, Viral Marketing, and Word-of-Mouth: what’s the difference? Word-of-Mouth Marketing consists of a number of different forms of communication: buzz marketing, viral marketing, (...)

Offbeat User Generated Videos for Uniqlo (Japan)

Do you know the Japanese brand Uniqlo... and its quite bewildering and graphically fascinating communication on the website Uniqlock? If you don’t I invite you to have a look at this (...)