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AUTHOR: Emmanuel Vivier


Emmanuel Vivier

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Cannes Lions 2008

Impressions from the 55th International Advertising Festival

With all the interesting seminars, workshops, screenings of nominated films and presentations of print and below-the-line campaigns, it’s hard to choose what to show you first… Here are (...)

 
Posted on June 17, 2008

 
 

Download or win the latest book by Bzzagent’s CEO for free

"The Word of Mouth Manual" by Dave Balter (Bzzagent.com)

Dave Balter, a friend of mine and the CEO of BzzAgent, one of the leading word of mouth marketing platforms in the USA, is about to publish his new book ""The Word of Mouth Manual". (...)

 
Posted on June 16, 2008
9 comments

 
 

Buzz, Viral & Marketing 2.0 : our presentation slides

Following up the Marketing2.0 Conference in Paris (5-6th of May (...)

Since many of the people who attended the latest conferences I have been speaking at ( Marketing 2.0 Conférence in Paris, Word of Mouth Marketing Conference in Warsaw, ...) have asked (...)

 
Posted on May 13, 2008
1 comment

 
 

God of War: viral video & machinima user generated content

When video games play viral

Who said that video game fans don’t have a sense of humor? The video game God Of War has launched an original viral video to promote a user generated contest, inviting web users to (...)

 
Posted on April 1, 2008

 
 

A short introduction to WOM and Viral Marketing

Marketing 2.0 explained

Buzz, Viral Marketing, and Word-of-Mouth: what’s the difference? Word-of-Mouth Marketing consists of a number of different forms of communication: buzz marketing, viral marketing, (...)

 
Posted on January 18, 2008

 
 

Offbeat User Generated Videos for Uniqlo (Japan)

Do you know the Japanese brand Uniqlo... and its quite bewildering and graphically fascinating communication on the website Uniqlock? If you don’t I invite you to have a look at this (...)

 
Posted on November 9, 2007
1 comment

 
 

Buzzcast #57 / Pär Thunström / Buzzador (Scandinavia)

The PPAC gathered 9 of the biggest international buzz marketing platforms in the world: BzzAgent.com, Buzzer.nl, Streetcom.pl, Wiral.se, Buzzador.com, Fikrimuhim.com, Trnd.de, Advantage (...)

 
Posted on October 12, 2007

 
 

Buzzcast #56 / Renan Tavukçuoglu / FikriMühim (Turkey)

Influential marketing in Turkey

The PPAC gathered 9 of the biggest international buzz marketing platforms in the world: BzzAgent.com, Buzzer.nl, Streetcom.pl, Wiral.se, Buzzador.com, Fikrimuhim.com, Trnd.de, Advantage (...)

 
Posted on October 12, 2007

 
 

Buzzcast #55 / Inus Hwang / Azoomma Marketing Lab (Korea)

Word-of-Mouth in Korea

The PPAC gathered 9 of the biggest international buzz marketing platforms in the world: BzzAgent.com, Buzzer.nl, Streetcom.pl, Wiral.se, Buzzador.com, Fikrimuhim.com, Trnd.de, Advantage (...)

 
Posted on October 12, 2007

 
 

Buzzcast #54 / Dave Balter / Founder & CEO of BzzAgent (...)

The PPAC gathered 9 of the biggest international buzz marketing platforms in the world: BzzAgent.com, Buzzer.nl, Streetcom.pl, Wiral.se, Buzzador.com, Fikrimuhim.com, Trnd.de, Advantage (...)

 
Posted on October 12, 2007

 
 

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